Are directory Links still effective?

A Lot of Search Engine Optimization and Search Engine Marketing Professionals are voicing their opinions and saying than directories are dead. But remember, these are the people that also say that Page Rank is dead, SEO is dead, and the latest this is dead theory. So is directory link building no longer worthy? well only the Search Engines can tell you for sure.

I believe the real issue with directory links is that only some of them are good and worthy, while some others are junk, being able to tell this difference is the key between loosing your time and having a fruitful link building campaign. How you can tell if a directory is good enough or that you should pass it. Here are the 3 main criteria of identifying a good directory from a bad one.

1) The director is listed in the Search Engines and most pages are being crawled.

You can find the directory in the most popular search engines, Google, Yahoo, MSN, and Ask. Also the category pages of the directory are cached on the search engines, if the directory offers detail pages, these should be indeed too.

2) The links are plain text, no redirects or javascript.

Check the source code of the pages of the directory. Look to see if the links are plain a href’s, without the rel=”nofollow” attribute, and no sneaky redirects are present. By validating all these you guarantee that these links are seeing and counted by Search Engines.

3) Doesn’t link to bad neighborhoods.

The directory doesn’t link to questionable websites, specially topics like gambling, casino adult, and illegal content websites. Be very wary about directory that offers sitewide likes to these type of sites.

Hopefully these guidelines will help you do more quality link building campaigns getting links from quality web directories.

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Tips to Increase Ranking and Website Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

  • Create a site with valuable content, products or services.
  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  • Research and use the right keywords/phrases to attract your target customers.
  • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
  • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
  • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
  • When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
  • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
  • Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

A Simple 8 Step Formula For Testing Your Headlines

I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campaign they embark on first before they start spending “big” money on effective forms of newsletter and ezine ads.

Ezine Ads

Placing ezine ads is one of the most effective form of advertising on the Internet today purely because you can advertise/market exactly to your target groups.

But if you don’t know which of your headlines, your benefits and your offers are the ones that will make you money, you will probably not even be able to get the money back that you have to spend on your ezine ads.

8 Easy Steps To More Effective Headlines

To be capable of determining the most effective adverts, you need a system. I will show you one system how it can be easily done. Of course, there are literally thousands of different systems that could do the task as well. But if you want to analysis without spending too much money, then my way of testing will be an invaluable help for you.

The structure Consists Of 8 Easy Steps :

1.) Write down the benefits of your product and contemplate the advantages for your target group, not yourself. A bit of brainstorming is required here to see which ones immediately come to mind.

2.) Turn them into a set of 10 different headlines. If you sell an e-book about Dog Training and one of your ebooks benefits is that even first time dog owners can understand how to do it, then tell them about it in the headline

e.g. :

“A Step-By-Step Guide Teaches You Everything You Need To Know About Training Your Dog – If You Can Read, You Can Implement A Quick and Easy Dog Training Routine ! ”

3.) Write 2-3 different versions of your ad copy. Focus on one or two other essential benefits. Get the reader curious and excited about your offer. Your aim is to make the prospect click on your link !

4.) Create a few different tracking links (that lead to your sales letter) for each ezine you want to submit your ad to. You must be able to decide exactly which ads and more importantly headlines are successful, and where the responses are coming from or you will be shooting in the dark.

You can use these 2 free services for this : http://www.hyperlinktracker.com/ and http://www.linkcounter.com/ they are both outstanding free services.

5.) Use one and the same headline for all your free ezine ad sub- missions and send out your free ezine ads to at least 10 ezines.

There are plenty of free well established ezines which give you free subscriber ads if you join their mailing list. You need publications with at least 1000 subscribers for a decent test of your ad.

6.) Look for the ezines with the most number of clicks. Only choose the most successful ezines. Now send 10 different headlines to be published in the next issue and one and the same ad copy to these ezines.

7.) By now, you should be familiar with which headlines work and you can change over to paid forms of ezine advertising in the knowledge that the ad you use with give it your best shot. Order Top Sponsor Ads and Solos in ezines with high circulation 10000 + subscribers.

If you get an acceptable amount of clicks but little sales, try changing your copy in the body of the ad and maybe your price as well. Is it too cheap or too expensive. Selling cheap don’t work.

You can find out if you :

8.) TEST, TEST and, you guessed it : TEST…!

Building A List For Autopilot Income

Hopefully you are thinking about building your own list.

Just remember, you need to have all of the
right tools to plan a successful email campaign.

Otherwise you might find it difficult to get your
emails though to your list and manage your campaigns.

Here’s what you need to get started:

1) Register your domain name
make sure it is easy to spell and remember!

I recommend
http://www.namecheap.com or http://www.godaddy.com

2) Set up an autoresponder account

You want to set up a professional autoresponder
account with either:

http://www.aweber.com or
http://www.getresponse.com

It is not a good idea to use a self hosted script
because the chances of your emails not getting delivered
from your server will be extremely high.

Plus if you start building a list on your server
the run into problems and end up with a service like
aweber you will lose a good amount of subscribers
in the transition process.

3) Set up hosting

I always use Host Gator they have great prices and
great customer support.

If you need help getting started in List Building,
Simply join us and we will teach out.

www.electronicincentives.com/go

Keep an eye out I have some other amazing list building
tips in the next email.

To your success,
Electronic Incentives

How To Get More Twitter Followers

How To Get More Twitter Followers

Most internet marketers know just how important social
networks are but it seems like most of them tend to overlook
the importance of Twitter.

A lot of people have been
focused on Facebook and Twitter tends to be looked at as a
lesser version of the website. However, if you are serious
about taking your marketing strategies to a higher level,
then it is a good idea to learn how to get more Twitter
followers.

Twitter is all about being able to send a short message to
all of your followers and so it is a good idea to try and
get as many followers as possible.

In order to get more
followers, you will simply need to increase your presence
online through different websites. For example, your
Facebook, YouTube and even LinkedIn profiles will have your
Twitter name exposed so that you will be able to gain more
followers.

Another good way to get more followers is by actually
“buying” followers online. Though this may seem like
cheating, it is a strategy that a lot of people use. This
enables you to have more followers and greatly increases
your company’s reputation.

When you look at a business, you
will often give more respect to the companies that have more
followers.

Even if you have no idea what the company is about, you can
often “assume” that it is a trusted business. This is why it
is very important to try and get as many followers as
possible because this is the best way to expand as a
business.

If you are serious about trying to get followers, you have
to be patient as you will most likely not get a big boost of
followers right away. With just a little patience, you will
surely be able to gain more followers on Twitter.

www.electronicincentives.com/go

How To Get More Fans To Your Facebook Fan Pagetive

How To Get More Fans To Your Facebook Fan Page

When it comes to advertising and marketing online, there is
nothing like having a Facebook fan page that has a lot of
fans.

Facebook fans will make your company look very
trusted and it is a great way to draw in more potential
customers.

Most people will admit that they will often go
towards companies that have more fans because they feel like
it is a great way to determine if they are a trusted brand
or company.

If you are looking to learn how to get more
Facebook fans, then you will need to take these things into
consideration.
Make Contests

This is a strategy that has helped other companies that are
trying to get more fans. These contests will help you stay
connected with your fans and to create a relationship that
will help build your online presence.

You can give away
little items like t-shirts or you can even give people
discounts. The only thing that they will need to do is share
your Facebook page and to tag a photo to your fan page. This
causes their friends and family to see your page and thus
gaining more fans.
Use Other Sites

Do not just focus on Facebook as this is not the best
strategy for internet marketing. You will need to go over to
websites like Twitter as a different source of traffic. You
will then need to post about your Facebook page and have
people join you on Facebook as well. Most people are members
on both social networks and so it is a good idea to target
them on both sides.

These are just simple ways to get more Facebook fans and to
really increase your overall presence on the internet. Do
these two things and you will start to see a big increase of
fans on Facebook.

www.electronicincentives.com/go

Internet Marketing Tips

Internet Marketing Tips
The web is filled with Internet marketing tips – some of them great and some of them recycled and out of date. How do you, as a startup marketer, know which tips will help you master the strategies that have made so many men and women filthy rich? Gathered below are a series of simple tips that will help you focus on, master, and generate your own Internet marketing strategies.
Internet Marketing Tips 101
Internet marketing starts and ends with your audience and how you approach them. So, before you can do anything, you need to do some research and learn about your niche and your audience.
* Niche Research – Niche research involves getting to know who your potential customers will be. Use sites like Clickbank and Amazon to review both good products and demand. On Amazon, you can find products and niches based on how many reviews a product has. More than 20 reviews means that thousands of copies have been purchased. Additionally, visit forums and blogs where industry experts gather to share with interested readers. Learn the terms and the needs of your target audience.
* Keyword Research – Keyword research is probably the most ignored aspect of online money making. One of the best Internet marketing tips I can give you is to spend as much time as possible learning about keywords from tools like Traffic Travis and running through them in AdWords or competition searches. Know the phrases you should target well.
Internet Marketing Tips for Your Website
Once you’ve gotten a good idea of what you’re product, niche, and audience will be, it’s time to start generating websites to market those products. There are many different sites you can build – from blogs to forums to squeeze pages or full blown sales letters.
* Learn the Basics of Sales Writing – Whether you’re writing 150 word squeeze page or a 10,000 word sales letter, learn the basics of effective sales writing to influence and entice your readers to follow your calls to action. There are dozens of methods you can use to generate interest in your product – from powerful headlines to benefits laden product descriptions to carefully worded guarantees and pitches.
* Email Marketing – One of the most important Internet Marketing tips you’ll ever receive is to setup an account with an autoresponder service like AWeber of GetResponse and start gathering email addresses from within your niche. Do this by inserting a newsletter subscription form into your squeeze page or your website and offering some for free to entice readership. A 6 day free mini-course or a free report are both good ways to gather readers that you can contact later to make sales.
Getting Traffic
The most important part of any marketing campaign is to get traffic to your site. You do this with sound back linking and SEO.
* Viral and Social Marketing – To generate interest, you must saturate the Internet with content that points back to you. Use social media sites like Facebook, Twitter, Digg, and YouTube to place interesting content that your readers will follow. You can also use a blog to create an authority destination and set yourself up as an expert.
* Back Link Generation – Most Internet marketing tips will tell you to submit articles to directories for back links and post on forums or blogs with comments. However, you should also use tools like SEO Quake to find high PR sites with “follow” links where you can post. Use a trusted site tool to find government sites or directories that you can get listed on as well.
Ultimately, your goal as an Internet marketer is to know your audience, reach your audience, and then funnel as much of that audience as possible back to your site where they can buy your products. Once you master those basics, you’ll be well on your way to becoming the next big marketing success.

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